Free Google Ads training for every kind of advertiser
No matter your role, learn how to get the most out of Google Ads through e-learning designed by platform experts.
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Grow your business
Achieve your marketing goals and connect with more customers in the moments that matter
Class starts on your schedule
Learn online at your own pace, return any time to pick up right where you left off
Get Google Ads certified
Showcase that you've got what it takes to create, measure and optimise your campaigns
Grow your Google Ad skills
Courses mix marketing strategy and product tactics - and are built around real-world case studies and common business scenarios - so you develop actionable marketing and product know-how you can apply right away.
Start your free Google Ads trainingEarn Google Ads certifications
Achieving Google-certified status can help you signal your expertise to the industry, or simply feel confident in your ability to get the best out of Google Ads to advertise your business online.
Get Google Ads certified
Google Ads Search
Master the essentials of creating and customising Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, and discover ways to boost performance to reach your marketing goals.
Start the Search learning path Get Google Ads Search certified
Google Ads Display
Learn how to manage and optimise visual ad campaigns that get your ad in front of the audience that you want to reach with the right message to build awareness and drive action. Review strategies for automated bidding. Increase reach and track performance with Google Display audiences and Performance Planner.
Start the Display learning path Get Google Ads Display certified
Google Ads – Measurement
Help improve your campaign performance and make better advertising decisions. Learn how to properly set up Google Ads and Google Analytics measurement solutions, how to collect and understand the metrics that matter, and turn insights into actions.
Start the Measurement learning path Get Google Ads – Measurement certified
Google Ads Video
Discover ad formats designed to capture the attention of today's consumer and pair them with YouTube and Google video audience solutions. Boost your campaign performance with creative strategies for telling effective brand stories on YouTube.
Start the Video learning path Get Google Ads Video certified
Shopping ads
Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local shop. Discover how Smart Shopping campaigns can help you maximise conversions and expand your reach.
Start the Shopping Ads learning path Get Shopping Ads certified